CHRIS RUPPELT DESIGN 









ATRIX LOGO & VISUAL IDENTITY 

 
Made at McGarrah Jessee







︎︎︎
Gamestop needed a logo and identity for their new private brand of gaming accessories called Atrix. They partnered with MCJ to craft a strategic approach, name, logo, and visual identity. The logo combines a futuristic monogram and bold wordmark. Our visual approach leverages gradients, bright colors, and holographic treatments—all inspired gaming and streaming. Black contrasts those elements for a sophisticated aesthetic. 


McGarrah Jessee Team ︎︎︎

Creative Director—Chris Barnard
Design Lead—Erica Ellis
Designer, Art Director—Chris Ruppelt 










LEVO LOGO & VISUAL IDENTITY 


Made at Vitro







︎︎︎
A new joint venture needed a name, logo, and website. Levo provides smart charging software for electric vehicles, leasing, and charging hubs that target renewables with the goal in mind of transforming the energy grid into something much greener.

The solution was an approachable wordmark and icon. The icon made from the letter “o” is segmented slightly with a tail that sweeps upward and is topped by a leaf, a nod to sustainability, growth, and a future with renewables in mind.


Vitro Team ︎︎︎

Creative Lead (Art)—Mike Brower
Creative Lead (Copy)—Robin Bartolini
Designer, Art Director—Chris Ruppelt