Gamestop needed a logo and identity for their new private brand of gaming accessories called Atrix. They partnered with MCJ to craft a strategic approach, name, logo, and visual identity. The logo combines a futuristic monogram and bold wordmark. Our visual approach leverages gradients, bright colors, and holographic treatments—all inspired gaming and streaming. Black contrasts those elements for a sophisticated aesthetic.
McGarrah Jessee Team ︎︎︎
Creative Director—Chris Barnard
Design Lead—Erica Ellis
Designer, Art Director—Chris Ruppelt