The grit, speed, and love of the game of basketball are the focal points for the key visuals of the D-Rose 9 campaign. Graphic elements are made by hand with ink and collage techniques. Elements were then scanned and further refined. Making the hand and design process prominent in these visuals was key to showing the rawness of Derrick Rose and his deep connection to the game of basketball.
Roundhouse Team ︎︎︎
Creative Director—Mitch Morse
Art Directors—Emily Tate, Ladd Arundel
Designers—Alice Baldwin, Chris Ruppelt