Formerly the California Smokers’ Helpline, Kick it California connects people to health resources and planning free of charge on their journey to give up nicotine.
As modalities for nicotine use have changed, so have clients. The new name and brand refresh reflect a broadened approach to support options for all Californians.
The icon and wordmark have a more youthful and modern feeling. The italic “i” suggests action and forward motion. The icon is also a nod to the circle/slash “no smoking” symbol.
Vitro Team ︎︎︎
Creative Lead (Art)—Mike Brower
Creative Lead (Copy)—Robin Bartolini
Designer, Art Director—Chris Ruppelt