The solution was an approachable wordmark and icon. The icon made from the letter “o” is segmented slightly with a tail that sweeps upward and is topped by a leaf, a nod to sustainability, growth, and a future with renewables in mind.
Vitro Team ︎︎︎
Creative Lead (Art)—Mike Brower
Creative Lead (Copy)—Robin Bartolini
Designer, Art Director—Chris Ruppelt