The wordmark is the primary logo for this brand as the Phelps name needs no introduction. The icon was inspired by Poseidon and his trident. It’s housed in an upside-down delta—the elemental symbol of water. The trident and delta create an “M” a reference to another water icon, 23-time Gold Medalist Michael Phelps.
Roundhouse Team ︎︎︎
Creative Director—Robert Medkeff
Art Director, Designer—Clay Nowak
Designer—Chris Ruppelt
Copywriter—Nate Totten